THE GARFIELD HOTEL EXPERIENCE

THE GARFIELD HOTEL EXPERIENCE
Bringing art to life in 2028. Paul Hemming leads the restoration of downtown LA's Art Deco masterpiece. The Garfield Building will shine anew for the 2028 Olympics.
EXECUTIVE SUMMARY
Visionary Leadership
Paul Hemming brings expertise in creative sector real estate development.
Historic Restoration
Claude Beelman's Art Deco masterpiece will shine for the 2028 Olympics.
Strategic Partnerships
Top-tier hospitality brands will help redefine downtown luxury.
Iconic Landmark
Blending rich history with modern innovation for a new generation.
PROJECT OVERVIEW
Boutique Hotel
170 room luxury experience operated by a leading hospitality partner.
Elevated Dining
24-hour food & beverage offering for discerning guests.
Rooftop Experience
Pool, cabanas, and bar providing unparalleled views of downtown LA.
Cultural Hub
Curated activations shaping the property as a vibrant social center.
MARKET ANALYSIS
Olympic Opportunity
The 2028 Los Angeles Olympics presents unprecedented potential. The Garfield will be among the closest luxury hotels to key venues.
Prime Location
Situated in the nexus of downtown, within walking distance of major landmarks. Close to the best food, shopping, and entertainment.
Competitive Edge
Unlike isolated competitors like Proper and Hoxton, the Garfield offers authentic Art Deco charm with modern enhancements.
DESIGN & ARCHITECTURE
Historic Restoration
Claude Beelman's original design meticulously preserved.
Modern Enhancement
Corey Crease and Mitra leading the transformation with AI-driven ambiance.
Jazz Age Glamour
Speakeasy with live performers reviving the 1920s atmosphere.
Rooftop Experience
Sophisticated social space blending elegance and spectacle.
BUSINESS MODEL
Hotel Rooms & Suites
Targeting high-value travelers, business elites, and cultural enthusiasts.
F&B Experiences
Curated café, rooftop bar, and exclusive culinary events.
Events & Programming
Film screenings, live music, author talks, and Q&As.
Retail & Boutique
Featuring intelligent, modern, and classic reading materials.
FINANCIAL PROJECTIONS
RISK MANAGEMENT
Market Risks
LA's business market ensures steady demand. Olympic momentum drives sustained interest.
Regulatory Risks
Transparent city partnerships ensure expedited approvals. Historic preservation honored.
Operational Risks
Fixed-price contracts mitigate overruns. Strong labor supply minimizes delays.
Competitive Risks
The Garfield is an experience, not just a hotel. Location and timing set it apart.
COMMUNITY IMPACT
Urban Revitalization
Increasing foot traffic and activating underutilized downtown spaces.
Cultural Contributions
Revitalizing an Art Deco landmark while integrating arts and live events.
Economic Benefits
Job creation, local partnerships, and increased downtown economic activity.
A MOMENT OF REBIRTH
Historic Legacy
Where history fades and the future waits to be claimed.
Visionary Rebirth
More than a restoration—a beacon of light in downtown LA.
The Time Is Now
The stage is set for LA's next great moment.
JOIN THE EXPERIENCE
Step inside and be part of something enduring. Something electric. Something only possible here.
2028
Olympic Year
Perfect timing for the grand unveiling.
170
Luxury Rooms
Boutique hotel experience in the heart of downtown.
1
Iconic Building
A crown jewel of Los Angeles reborn.